PinnedLucka Lucy NemesCustomer data in the Product AgeIt’s not what you’ve got, it’s what you do with it that countsMar 30, 2021Mar 30, 2021
PinnedLucka Lucy NemesPersonalize or stay behind… the key to great user experience of digital productsPersonalization can be mind-blowing when based on good data and well thought through methods. Learn from my two favorite examples :)Nov 8, 2018Nov 8, 2018
Lucka Lucy NemesinkamanoNew York Fashion Week hearts digitalA behind the scenes report (2016)Dec 10, 2018Dec 10, 2018
Lucka Lucy NemesinkamanoHow Carolina Herrera digitally transformed the brand experience — a three step approachExclusivity, sophistication, timelessness: these words are the cornerstones of luxury brands. But how can a brand maintain this in the…Dec 10, 2018Dec 10, 2018
Lucka Lucy NemesinkamanoThe future of bricks and mortar stores and my experience of connected stores in New York.Digital era with millennials’ buying power peaking is challenging for retailers that have faced tremendous changes in the past several…Dec 10, 2018Dec 10, 2018
Lucka Lucy Nemes(Ir)relevancy of influencers in the fragmented buying journey of millennialsMillennials, one of the largest generations in history and the biggest buying power, are now moving into their prime spending years, and…Jul 24, 2018Jul 24, 2018
